Sara Pedersen
Professional Organizer
& Marketing Specialist
651-717-1284 sara@time2organize.net
Serving the Twin Cities
area of Minnesota and
western Wisconsin.
"How To" Book for New Professional Organizers
TABLE OF CONTENTS
EXPLORING PROFESSIONAL ORGANIZING AS A CAREER -- takes a beginning look at what it takes to be an organizer...including:
What Makes a Great Professional Organizer?
Defining a Professional Organizer
Skill Building
Educational Resources
Certification
Joining NAPO
Pros and Cons of Professional Organizing
Organizing Specialities
Time Commitment Expectations
GETTING YOUR BUSINESS IN ORDER -- guides you through the nuts and bolts of setting up your business structure...including:
Start-Up Costs
Record-Keeping
Insurance
Setting Your Fee
Other Income Sources
Choosing a Business Entity
Choosing a Company Name
If You Don’t Want To Be The Boss
WORKING WITH CLIENTS -- describes what it is like to work with a client, from the first moment to the completion of an appointment...including:
Purchasing Organizing Products
Preparing Your Take-Along Bag
Your First Contact With Clients: The Phone Call
The Client Contract
Assessments: Connecting With Clients
Your Professional Image
The In-Person Organizing Session
Disposal Options
Wrapping Up
Payment
Follow-Up
When The Client Isn’t There
Client Clutter Causes
Tricky Client Scenarios
Hoarding and Shopping Addictions
Physical Safety Tips For Professional
Organizers
Providing Stellar Customer Service
MARKETING YOUR BUSINESS -- guides you through some exercises to help you start deciding on the most effective marketing strategies... including:
Marketing Myths
Marketing Best Bets
Phone Book Listings vs. Websites
Speaking Engagements
Expos and Trade Shows
Free Media Coverage in Newspapers
Writing a Press Release
50 Ideas To Market Your Business
Testimonials and References
Marketing Conclusion
APPENDIX A: FREQUENTLY ASKED QUESTIONS -- answers your top questions about the field of professional organizing
Frequently Asked Questions
APPENDIX B: SMALL BUSINESS RESOURCES -- offers a list of networking and professional organizations that help new entrepreneurs get started...including:
Small Business Resources
National Organizing Holidays
Organizing Product Stores
Donation Resources
NAPO Chapters
APPENDIX C: MARKETING TIP SHEETS -- provides the following tools:
I just downloaded your "Everything You Need to Know About a Career as a Professional Organizer" manual and am devouring it as I write this. It has so much info -- it is fabulous. I have to admit I have gotten other manuals and while they were all right, yours has so much more.
- Karen Blazenko, British Columbia, Canada
This manual by Sara Pedersen was just what I needed! I knew I wanted to get into organizing, but was feeling rather lost about where to begin. To learn from someone who has so much experience and enthusiasm for the field put me at ease! Many of my questions on the business were answered, and there were a lot of great tips! As I am progressing with my business, I find myself referring back to the manual quite often. I would highly recommend this manual for anyone considering getting into professional organizing!
-A. K., Elk River, MN
"Everything You Need to Know About a Career as a Professional Organizer" is a great help to anyone researching the field of professional organizing. It gave me a good start as I weighed the pros and cons of switching careers. I especially liked learning about "the day in the life of a professional organizer" and the great tips for working with clients. Also, the marketing tips and "how to" tips were very helpful. All in all, a well-rounded manual for those looking to enter the field of organizing! Well worth the money.
- S. S., Seattle, WA