Sara Pedersen
Professional Organizer
& Marketing Specialist
651-717-1284 sara@time2organize.net
Serving the Twin Cities
area of Minnesota and
western Wisconsin.
Sample Press Release
To assist you in writing your own press releases, here is one that I sent a couple years ago to promote my business during Clutter Awareness Week. As you can see, an attention-grabbing first paragraph is key!
FOR IMMEDIATE RELEASE:
Contact:
Sara Pedersen, Professional Organizer
Time to Organize®
651/717-1284
sara@time2organize.net
March 24- 30 is National Clutter Awareness Week
Shoreview, Minnesota
March 15, 2009
The word "clutter" derives from the Middle English word "clotter," which means coagulate. Think stagnant, accumulated...stuck! When clutter invades our homes and offices, we stop being productive and become disorganized. We lose things, forget to pay bills, procrastinate, and waste time.
Clutter Awareness Week, which is the March 24 - 30, is a wake-up call to attack that clutter! Clutter is anything that takes up space in your life without serving any real purpose. Clutter might be as extensive as a basement full of old clothes, toys, papers, and furniture that you don't use. It can be as simple as a pile of magazines and junk mail that youÕll never read. Whatever the amount of clutter, it causes stress. You can't find things when you need them. You know clutter affects your life, as well as the way people see you. So this week, stop contemplating your clutter and dedicate some time to conquer it!
If you have trouble getting started, enlist the help of a friend. Begin with a small area of the home or office: the bathroom cabinet, your purse or briefcase, your car, or one kitchen drawer. Relish in the sense of accomplishment you feel. Now, move on to larger areas. The hallway closet. Your office desk. The garage. As you clear clutter, let go of emotional baggage that you don't really need. Ask yourself, "Is this item beautiful, useful, or loved?" If not, get rid of it! Reward yourself for your efforts.
If you're having trouble getting motivated, or the job seems to big to tackle, call in some professional help. Professional organizers coach clients to ensure the process of purging, organizing, and placing household and office essentials makes sense. Time to Organize, a professional organizing company in Shoreview, Minnesota, stresses that "each client's needs are unique, so each organization project must be tailored to help them be most efficient."
Tips for getting clutter free
Before you buy, think about what's truly important to you. What brings you joy, satisfaction, and fulfillment? Try to look beyond the initial "thrill of the purchase" and see what provides deeper moments of meaning.
Clutter takes up time, space, energy, and/or money without providing any tangible benefit. Consider the time and effort it takes to care for your belongings. Could you think of better ways to spend your time?
Make concrete organization goals. Instead of saying, "I will get organized," say, "I will clean out two kitchen cupboards this weekend." Commit to spending a set amount of time each week on conquering clutter, even if itÕs just half an hour.
Make yourself accountable. Tell a friend or family member of your goals. Write them down. Paste them to your bathroom mirror or refrigerator so you see them every morning.
Have a clear picture of the end result you are trying to achieve. How would your life change if you were to reach your goal of being organized? Would you be able to find things when you needed them? Feel less stressed? Set a good example for your children? Get more respect?
When trying to decide if you should keep something, ask if you consider it beautiful, useful, or loved. If not, you can probably get rid of it!
If you're still not sure if you should get rid of an item, ask yourself, "What's the worst thing that could happen if I toss this?" The answer may help give you the power to discard the clutter.
Free tip sheets are available from Time to Organize by calling 651-717-1284.
More tips available at www.time2organize.net
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Want a little more information
about press releases and pitch letters?
You'll love:
"PUBLICITY ROCKS!" TIP REPORT
Getting free publicity starts with a great pitch letter or press release. Don't be scared off by the terminology. These are simply letters sent to the media with the intent of sharing information about your product or service. To craft your own press release or pitch letter, follow the four easy steps in this detailed report. It will help you find just the right publication, target your message, write and send your letter, and prepare for reporter inquiries. This 13-page tip report includes sample letters.
